![]() The content should not be stuffed, like in the old days of SEO, it should rather be a natural-sounding copy written in an informative style. Your SEO content has to contain an appropriate amount of relevant keywords, entities, and images for the length of the copy. Seeing how they already link to other websites in your niche, they are very likely to host your links as well. Those websites are your prime outreach targets. The tool will analyze your competitors’ backlinks and find the backlink gap - websites that link to your competitors, but not you. All you have to do is launch SEO SpyGlass, go to Domain Comparison > Link Intersection, and add a few of your top competitors. The most efficient way to grow your backlink profile is to borrow backlink ideas from your search competitors. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. Except it is now too risky to use black hat SEO strategies - your links have to come from a variety of high authority websites that are similar to yours. BacklinksĮven though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Luckily, we don’t have to work on all of them. But there may be hundreds more actually used by Google. The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far.
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